By BENEDICT CAREY Published: January 9, 2012 New York Times
Commentary: The reason why nicotine patches and gum don’t work is because it is based on the concept that smoking is caused by nicotine. This mistaken belief is driving a near billion dollar per year industry. The only lasting way to stop smoking is by changing the mind’s unconscious belief that smoking is good for you. It can be done, easily, in one session of hypnosis.